Clinton dropped ads on Youtube election day, Google offered them to Trump

the Trump campaign used a prime piece of marketing real estate on election day: YouTube’s entire masthead.  Kaiser said Hillary Clinton’s campaign had reserved the space on Google’s video-hosting platform but was so confident of victory that it gave it up. “Google called us and said this ad space is now available, immediately,” Kaiser said. “That’s what I was told.”

The Trump campaign seized the opportunity, showing two different ads to different categories of voters according to the detailed geographical information of visitors to the YouTube home page.

Voters in areas where people were likely to be Trump supporters were shown a triumphant-looking image of the nominee, and help finding their nearest polling station.

 

Source: Leaked: Cambridge Analytica’s blueprint for Trump victory | UK news | The Guardian

write-only Facebook

It turned out to be somewhat impractical to completely delete my Facebook account, both because they make it hard, with a mandatory 30 day cooling off period, and because I can’t have a company page for Nimble Books LLC without a personal Facebook account. However, I’m not missing FB much, so my compromise solution is that my Facebook presence is write-only.  All my writing and sharing is going to either http://nimblebooks.com (business) or http://fredzimmerman.nimblebooks.com (personal) and will be autoshared to the Nimble Books FB page or my personal page, respectively.  I won’t be checking in on FB often, or engaging in conversation there, so if you want to comment or chat, do it on the nimblebooks sites.

she made a giant contribution to global happiness

Overlooked No More:
Ruth Wakefield, Who Invented the Chocolate Chip Cookie

Legend has it that Wakefield was trying a variation on a butterscotch dessert when she decided to let the chocolate chips fall where they may.

The inventor of the Toll House cookie.  Did you know there was a Toll House Inn, named after a Toll House?

Just think how many hundreds of millions of hours of joy her recipe gave people every year, then multiply by 70 — Nestle bought the recipe and started putting it on its products in 1939.